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Privacy Policy

I. Basic Provisions

  1. The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as “GDPR”) is [company_name], [company_address], ID: [company_id], VAT ID: [company_vat_id], registered in the Commercial Register with the Municipal Court in Prague, File No. [company_spis].
  2. Hereinafter referred to as the “controller” or “[company_web]”.
  3. The contact details of the controller are:

Email: [company_email]

  1. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  2. The controller has not appointed a Data Protection Officer.

II. Sources and Categories of Processed Personal Data

  1. The controller processes personal data that you have provided to it or personal data that the controller has obtained based on the performance of your order.
  2. The controller processes your identification and contact details and data necessary for the performance of the contract.

III. Legal Basis and Purpose of Personal Data Processing

  1. The controller processes personal data that you have provided to it or personal data that the controller has obtained based on the performance of your order.
  2. The controller processes your identification and contact details and data necessary for the performance of the contract.

What Personal Data Do We Collect and How Do We Use It?

We collect only the personal data that you voluntarily provide to us or that we obtain through our website or through written or telephone communication with you. The personal data we collect about you may include:

  1. Your identification and address details (e.g., title, name, surname, residence, date of birth);
  2. Your contact details (e.g., contact address, email, and phone);
  3. electronic data (e.g., IP address, cookie files, browser type);
  4. data necessary to process your order, conclude and perform a contract between you and us, and provide the requested services;
  5. other data that you provide to us or that we collect in connection with processing your order, concluding and performing a contract between you and us, and providing the requested services.

Your personal data may be used, based on the legal reasons below, in particular for the following purposes:

Processing Purpose Legal Basis of Processing
To process your order, conclude and perform the concluded contract. Contract performance, provision of ordered services.
To respond to your requests or inquiries. Legitimate interest in providing our services and ensuring customer satisfaction; contract performance.
To respond to your inquiries via our telephone hotline. Legitimate interest in providing our services and ensuring customer satisfaction; contract performance.
To provide services you have requested. Contract performance, provision of ordered services.
To register you on our website. Legitimate interest in providing our services and ensuring customer satisfaction; contract performance.
To subscribe to newsletters (sending information about our events, discounts, and news to your email). Your prior consent or our legitimate interest for direct marketing purposes.
To assess your satisfaction with your purchase through email questionnaires as part of the Verified by Customers program in which our shopping platform participates. Legitimate interest.
To evaluate the use of our website and improve its content. Legitimate interest, to improve the provision of our services.

Providing your personal data is a contractual requirement. You are not legally obliged to provide this personal data; providing personal data is entirely voluntary. However, without providing personal data, we will not be able to process your order, conclude or perform a contract between you and [company_web], or provide the requested services (either at all or in the requested quality). If we require your consent for processing your personal data, you are entitled to refuse to give consent or to revoke consent already given at any time without any negative impact on your relationship with us.

We will not sell or rent your personal data to any third party.

IV. Data Retention Period

  1. The controller retains personal data
    • for the period necessary to exercise rights and obligations arising from the contractual relationship between you and the controller and to assert claims arising from these contractual relationships (for a period of 10 years after the termination of the contractual relationship).
    • for the period until the consent to the processing of personal data for marketing purposes is revoked, for a maximum of 5 years, if personal data is processed based on consent.
  2. After the expiry of the retention period of personal data, the controller will delete the personal data.

V. Recipients of Personal Data (controllers of the controller)

  1. Recipients of personal data are persons
    • involved in the delivery of goods/services/payment processing based on a contract,
    • providing services for operating the shopping platform [company_web] and other services related to operating the shopping platform,
    • providing marketing services.
    • providing accounting services.

VI. Your Rights

  1. Subject to the conditions set out in the GDPR, you have the right to
    • access your personal data pursuant to Article 15 of the GDPR,
    • rectification of personal data pursuant to Article 16 of the GDPR, or limitation of processing pursuant to Article 18 of the GDPR.
    • erasure of personal data pursuant to Article 17 of the GDPR.
    • object to processing pursuant to Article 21 of the GDPR, and
    • data portability pursuant to Article 20 of the GDPR.
    • withdraw your consent to processing in writing or electronically to the address or email of the controller specified in Article III of these

      conditions.

    • If we process your personal data based on legitimate interests [company_web], you have the right to object to the processing of personal data concerning you. You can also ask us to provide you or a third party with personal data that we process about you based on a contract or your consent in electronic form. Please note that there are certain exceptions to the exercise of these rights, and therefore they may not be applicable in all situations.
  2. You also have the right to lodge a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

VII. Conditions for Securing Personal Data

  1. The controller declares that it has taken all appropriate technical and organizational measures to secure personal data.
  2. The controller has taken technical measures to secure data storage and personal data storage in paper form.
  3. The controller declares that only persons authorized by it have access to personal data.

VIII. Final Provisions

  1. By submitting an order from the online order form, you confirm that you have read and accept the terms of the privacy policy in their entirety.
  2. You agree to these terms by checking the consent box through the online form. By checking the consent box, you confirm that you have read and accept the terms of the privacy policy in their entirety.
  3. The controller is entitled to change these terms. The new version of the privacy policy will be published on its website, and the controller will also send you a new version of these terms to your email address provided to the controller.

These terms become effective as of 01.03.2022.