Cookies are short text files created by a web server and stored on a computer via a browser. When you revisit the same web pages, the browser sends the stored file back, allowing the server to retrieve all the information previously stored with you.

How and why are cookies used?

Cookies are essential for functional web analytics. Statistics and other measurement systems that work on the principle of cookies store a visitor’s identifier, referral source, time, etc., in cookies. These acquired data are loaded and supplemented on subsequent pages, allowing tracking of the user. These small text files are also used to store the status that a user is logged into a specific page (administration of a website, e-shop, social networks, etc.). This type of cookie is called an authentication cookie. Without this cookie, the server would not recognize that the user has been authenticated and logged in on the website, requiring re-authentication on each subsequent page visit.

What are the types of cookies?

First-party cookies – a small text file cookie is stored using a script running on a particular domain. Such cookies are generally considered safer, passing through firewalls and browser security rules more effectively. This type of cookie is used, for example, by Google Analytics (in its default settings). Third-party cookies – cookies are stored using a script pulled from another domain into the website. The same cookie can be loaded at various places on the internet, allowing user tracking across different domains.

Why cookies?

As you might have guessed, the word ‘cookie’ means ‘biscuit’ in English. This name is derived from the Anglo-Saxon custom of offering visitors a biscuit to create a homely and pleasant atmosphere. What kinds of cookies do we use? Cookies can be classified into two types based on their duration.

One type of cookies are temporary (session cookies), which are stored in the browser only for the duration of the browsing session and are deleted when the browser is closed. Another type is permanent (persistent cookies), which remain stored for a longer period or until manually removed from the browser.

From a functional perspective, cookies can be divided into several types:

The first type of cookies are remarketing cookies, which we use to personalize the content of our ads and target them correctly.

Another type is analytical cookies, which help us understand how to improve the user experience on our website by analyzing the data we acquire.

Essential cookies are necessary for the basic functionality of the website.

Another type of cookies we use are conversion cookies, which help us analyze the performance of conversion channels.

The last type of cookies we use are tracking cookies, which, in combination with conversion cookies, help us analyze the performance of different conversion channels.

Some cookies may gather information used by third parties. These cookies directly support our advertising activities (PPC systems like AdWords, Sklik, etc.). Thanks to these cookies, we can customize the display of banners or ads on the websites you visit. However, based on this data, you cannot be identified.

How to refuse the use of cookies?

You can manage the use of cookies through your web browser. Most browsers automatically accept cookies by default. Therefore, you can choose to reject cookies in your browser settings or allow only certain ones.

How to reject the use of cookies in the Google Chrome browser?

  • Steps to disable cookies:
  • Select the Chrome menu icon
  • Select Settings
  • At the bottom of the page, select Show advanced settings
  • In the Privacy section, select Content settings
  • Select Block third-party sites from setting any data
  • Select Done

How to reject the use of cookies in the Firefox browser?

Steps to disable cookies:

  • Click the menu button and choose Options
  • Go to the Privacy section
  • Set Use custom settings for history: to Use custom settings for history
  • Set the preference Accept third-party cookies to Never

How to reject the use of cookies in the Internet Explorer browser?

Steps to disable cookies:

  • Select the IE menu icon
  • Select Security and choose Enable/Disable Tracking Protection
  • Click Your Personalized List
  • Check Block Automatically
  • Next, select Security and click on Enable Do Not Track requests
  • Confirm by clicking Enable